Identity & Brand Development

OilGrads Logo

The OilGrads logo, like all in the Rigzone family, relies heavily on the typeface of the site name as an integral part of the design. The concept behind this design was to create a logo that had a more vibrant and young appeal, while still conveying an association to the oil and gas industry. The result is OilGrads being spelled out in lower case letters, with an oil drop shape used for the open and rounded letters. The tag line makes use of the "highlighter" effect found on the oilgrads.com.

Role: Primary designer