Identity & Brand Development

SubseaIQ Logo

The SubseaIQ logo, like all in the Rigzone family, relies heavily on the typeface of the site name as an integral part of the design. The entire concept behind the font and color selection in the design is to establish a connection with traditional subsea equipment, such as subsea trees and umbilicals. Most equipment in this industry is boxy, yellow, and is normally viewed in a underwater setting with varying shades of blue. The glass effect on the letters is intended to reinforce the underwater theme.

Role: Primary designer