Continental Airlines - Lucky $888 Fare Sale

As a follow up to the launch of the Beijing Route, a fare sale based on the lucky Chinese numbers '888' was immediately launched to help suppliment ticket sales.

This unit again used the new globe and border animation with a striking green color palette and traditional Chinese imagery to help the viewer immediately identify the subject matter of the banner.

Sales resulting from all online promotions of this fare sale resulted in near 100% load factors for the Beijing route for several weeks.

Continental Airlines - Don't Take the Slow Boat

As apart of the Beijing route launch media blitz in the NYC area, the 'Slow Boat' banners were designed to quickly deliver the annoucnement of the new route and lead viewers to a similarly branded landing page, encouraging them to book a flight to China.

This unit is the first in a series of banners that take the Interactive Marketing collateral back to the look and feel of the traditional advertising campaigns.

ROLE: Conceptual architect, motion designer and production artist.

Continental Airlines - iTunes Promotion

This unit was designed to promote a sponsorship deal with iTunes with a purchase of a ticket on continental.com.

ROLE: Conceptional architect and production artist.

Continental Airlines - Did You Know Campaign

This unit was designed to be a multi-message platform aimed at serving any number of messages describing the features of continental.com.

ROLE: Conceptual architect, motion designer and detail animator. Light Actionscripting on my part, mainly in connecting transitions and maintaining unit fluidity. Co-created with design team.